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Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business

Rebekah Allan: Cake Business Trainer | Mentor | Entrepreneur - The ultimate podcast for cake business training from Rebekah Allan, Cake Business Trainer & Chief Recipe Tester at Angel Foods! It is your one-stop-shop for all things related in the sweets and baking industry, from training tips, modules, interviews, cake business classes, and information, it’s all you need to get the right education to advance in your food career. Whether you are a newbie, startup, blogger, cake decorator, artist, seasonal professional, qualified or entrepreneur there is definitely something for you here. Rebekah Allan from the Angel Foods cake business + franchise company + blogger reveals all her cake business sales strategies (online and offline), income sources and killer marketing tips and tricks so you can get ahead of the game with your cake or sweet business. Discover how you can build up your customer base, have multiple income streams, be fully booked out while making decent money, so you can have the time and freedom doing what you love. While Rebekah admits she isn’t a millionaire she has grown a successful cake business which franchised nationally, has over a million views on YouTube, Amazon #1 bestseller, over 40,000 website hits per month, written and sold books, courses, and programs and helped thousands of cakers around the world. Cake + business + marketing is her jam. Rebekah shares her lessons learnt, wins and fails so you can learn from her mistakes and grow the sweet business of your dreams. Blogging, sales, automation, email marketing, SEO, pricing, strategies, mentorship, inspiration, ideas, business advice, websites, passive income, multiple income streams, niches, eBooks, online courses, social media, Pinterest, Facebook, YouTube, WordPress, membership sites, programs, packages, affiliate marketing, getting things done and everything that works (or doesn’t work!) to help you better understand how to smash it in your business.
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Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business
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AFS085: Picking and Promoting Christmas deals 0
Nov 16, 2018

In this episode of Angel Foods Show, I talk about picking and promoting Christmas (or holiday) deals for a cake or baking business. We talk about timeline what to offer and also marketing strategies on how to get sales. For both custom and corporate type orders.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

 

Show Notes

  • 100 Marketing tips (here).
  • Get a free Marketing Plan (here).
  • Timeline: For corporate orders (offices + businesses) for Christmas - start NOW (mid October). For rest of Christmas orders/packages - mid November.
  • What to offer? - 3 options / 3 price points (3 'levels' of bronze, silver, gold) - that could be cupcakes, fruit cake/fondant cake, basket (give each level a cute name)
  • Marketing Plan:
    - Have a plan: decide on offer (1 or more), open and close date, check out competition.
    - Create + take photos (or use Pinterest pics)
    - Competition - to win 1 x of (here is how to run a Facebook competition)
    - 1 x weekly email newsletter (competition, announce, final chance)
    - 3 x weekly FB post
    - 1 x weekly share in FB groups
    - 1 x weekly share on personal FB page
    - Instagram post + use local tags
    - Gumtree
    - FB marketplace
    - FOLLOW UP
    - Set a goal - $ or # of sales, make the commitment, what is reward
    - Schedule in calendar or diary!
  • Retreats – I am hosting 2 x retreats in 2019 in the Whitsundays (North Queensland, Aust). Please email me – rebekah@angelfoods.net to book a spot.
  • Free Workshop: Websites 101: Where to start, what is the best-quickest-cheapest options &  what you need to know.
  • There is free pricing training and pricing guides over here – https://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes. Thank you!
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