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Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business

Rebekah Allan: Cake Business Trainer | Mentor | Entrepreneur - The ultimate podcast for cake business training from Rebekah Allan, Cake Business Trainer & Chief Recipe Tester at Angel Foods! It is your one-stop-shop for all things related in the sweets and baking industry, from training tips, modules, interviews, cake business classes, and information, it’s all you need to get the right education to advance in your food career. Whether you are a newbie, startup, blogger, cake decorator, artist, seasonal professional, qualified or entrepreneur there is definitely something for you here. Rebekah Allan from the Angel Foods cake business + franchise company + blogger reveals all her cake business sales strategies (online and offline), income sources and killer marketing tips and tricks so you can get ahead of the game with your cake or sweet business. Discover how you can build up your customer base, have multiple income streams, be fully booked out while making decent money, so you can have the time and freedom doing what you love. While Rebekah admits she isn’t a millionaire she has grown a successful cake business which franchised nationally, has over a million views on YouTube, Amazon #1 bestseller, over 40,000 website hits per month, written and sold books, courses, and programs and helped thousands of cakers around the world. Cake + business + marketing is her jam. Rebekah shares her lessons learnt, wins and fails so you can learn from her mistakes and grow the sweet business of your dreams. Blogging, sales, automation, email marketing, SEO, pricing, strategies, mentorship, inspiration, ideas, business advice, websites, passive income, multiple income streams, niches, eBooks, online courses, social media, Pinterest, Facebook, YouTube, WordPress, membership sites, programs, packages, affiliate marketing, getting things done and everything that works (or doesn’t work!) to help you better understand how to smash it in your business.
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Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business
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Now displaying: May, 2018
AFS075: 8 Pricing Tips (for your cakes + food goodies) 0
May 25, 2018

In this episode of Angel Foods Show, I share 8 pricing tips. Pricing cakes (correctly) for profit is the #1 most asked question and the #1 one cakers get wrong the most, industry-wide. I have worked 15+years in the food industry. From bakery shop assistant, home cake business, managing bakeries and The Cheesecake Shop franchise. From profit margins, undercharging, quoting, getting orders booked in, following up (yuck!), discounts, PITA clients, pricing strategies...

The Angel Foods Show is brought to you by the Cake Business School. Get the bundle of pricing guide + 80% more orders + ''Follow-up Script''! It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes:

 
AFS074 The 4 Day Cake Rule (How Many Days to Start Baking) 0
May 17, 2018

In this episode of Angel Foods Show, I share how many days before a cake order can you start baking. Time management while keeping cakes fresh is what cake business all about. I use and recommend the 4 Day Cake Rule with examples and a template for a typical baking week for me.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

Show Notes:

  • Get the 4 Day Cake Rule template + guide PDF (here)
  • Chocolate mud cake recipe (here)
  • Vanilla cake recipe (here) and chocolate cake recipe (here)
  • Chocolate ganache recipe + video tutorial (here)
  • Sugar syrup recipe + video tutorial (here)
  • FREE WORKSHOP: Business Planning + Goal setting -6 Steps on How to Create (+ review + achieve) your Business Plan. Register here.
  • There is free pricing training and pricing guides over here – http://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes. Thank you!

 

 

AFS073: How Business Got Off Track (& Finding What Really Wanted) 0
May 11, 2018

In this episode of Angel Foods Show, I interview Kerryn Hunter from Photo Cake Australia. She talks about self-belief, a meandering, inspiring story of how she started with a dream and got off track, following what 'others' were doing and coming back to remembering that isn't what she wanted in the first place! I think we all go through this (and is 100% essential). This interview is a beautiful story to remind you where you are on your business journey.

 

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes:

  • Find Kerryn at Photo Cake Australia and on Facebook here on Instagram here.
  • Here's a link to the Fish edible images mentioned (here).
  • The football example talked, here is an example of editing for a dolphin cake topper which shows the difference between just printing versus enhancing/editing that Kerryn likes to do (here).
  • Invested in edible printing setup in 2014.
  • Sells via Facebook, eBay, markets and website. 
  • Getting started with chocolate transfers and precutting edible images.
  • 4 Facebook business page strategies to get clients (here).
  • Marketing a business is a struggle in business. Grab a list of 100 cake business marketing tips (here).
  • Hard lesson - make sure your website hosting auto-renews! I use and recommend Siteground for website hosting.
  • 11 tips to pimp your Instagram and get orders from Instagram (here).
  • FREE WORKSHOP: Business Planning + Goal setting -6 Steps on How to Create (+ review + achieve) your Business Plan. Register here.
  • There is free pricing training and pricing guides over here – http://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes. Thank you!
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