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Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business

Rebekah Allan: Cake Business Trainer | Mentor | Entrepreneur - The ultimate podcast for cake business training from Rebekah Allan, Cake Business Trainer & Chief Recipe Tester at Angel Foods! It is your one-stop-shop for all things related in the sweets and baking industry, from training tips, modules, interviews, cake business classes, and information, it’s all you need to get the right education to advance in your food career. Whether you are a newbie, startup, blogger, cake decorator, artist, seasonal professional, qualified or entrepreneur there is definitely something for you here. Rebekah Allan from the Angel Foods cake business + franchise company + blogger reveals all her cake business sales strategies (online and offline), income sources and killer marketing tips and tricks so you can get ahead of the game with your cake or sweet business. Discover how you can build up your customer base, have multiple income streams, be fully booked out while making decent money, so you can have the time and freedom doing what you love. While Rebekah admits she isn’t a millionaire she has grown a successful cake business which franchised nationally, has over a million views on YouTube, Amazon #1 bestseller, over 40,000 website hits per month, written and sold books, courses, and programs and helped thousands of cakers around the world. Cake + business + marketing is her jam. Rebekah shares her lessons learnt, wins and fails so you can learn from her mistakes and grow the sweet business of your dreams. Blogging, sales, automation, email marketing, SEO, pricing, strategies, mentorship, inspiration, ideas, business advice, websites, passive income, multiple income streams, niches, eBooks, online courses, social media, Pinterest, Facebook, YouTube, WordPress, membership sites, programs, packages, affiliate marketing, getting things done and everything that works (or doesn’t work!) to help you better understand how to smash it in your business.
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Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business
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Now displaying: 2018
Nov 23, 2018

In this episode of Angel Foods Show, we talk about creating your life, a life of design (what you want) with your dreams and desires and goals. How to create more time, less busy, abundance and success. You can create your present and your future in these 3 steps.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

 

 

Show Notes

  • 3 steps to create a successful business - 1.) make the choice 2.) thoughts and words 3.) Act.
  • Christmas picking & promoting deals (here).
  • Watch the movie ''What the Bleep do we Know'' (here)
  • What I am manifesting (here)
Nov 16, 2018

In this episode of Angel Foods Show, I talk about picking and promoting Christmas (or holiday) deals for a cake or baking business. We talk about timeline what to offer and also marketing strategies on how to get sales. For both custom and corporate type orders.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

 

Show Notes

  • 100 Marketing tips (here).
  • Get a free Marketing Plan (here).
  • Timeline: For corporate orders (offices + businesses) for Christmas - start NOW (mid October). For rest of Christmas orders/packages - mid November.
  • What to offer? - 3 options / 3 price points (3 'levels' of bronze, silver, gold) - that could be cupcakes, fruit cake/fondant cake, basket (give each level a cute name)
  • Marketing Plan:
    - Have a plan: decide on offer (1 or more), open and close date, check out competition.
    - Create + take photos (or use Pinterest pics)
    - Competition - to win 1 x of (here is how to run a Facebook competition)
    - 1 x weekly email newsletter (competition, announce, final chance)
    - 3 x weekly FB post
    - 1 x weekly share in FB groups
    - 1 x weekly share on personal FB page
    - Instagram post + use local tags
    - Gumtree
    - FB marketplace
    - FOLLOW UP
    - Set a goal - $ or # of sales, make the commitment, what is reward
    - Schedule in calendar or diary!
  • Retreats – I am hosting 2 x retreats in 2019 in the Whitsundays (North Queensland, Aust). Please email me – rebekah@angelfoods.net to book a spot.
  • Free Workshop: Websites 101: Where to start, what is the best-quickest-cheapest options &  what you need to know.
  • There is free pricing training and pricing guides over here – https://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you!
Nov 9, 2018

In this episode of Angel Foods Show, I asked the questions in our Facebook group - What social media platform are you on (for your cake business)? and what social media platform works best for getting orders (money in the bank)? Here are the answers.

I have been thinking and talking (a lot) about social media and especially Facebook and whether it is worth time to be on there.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

 

Show Notes

 
Nov 1, 2018

In this episode of Angel Foods Show, I share tips on an easy way to keep business receipts (physical paper ones and electronic receipts). When it comes to bookkeeping and entering expenses you need to find the tax receipts. If you don’t have them handy (have to dig and find them) then bookkeeping takes a lot longer (than it should) or need to!

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

 

Show Notes

Oct 25, 2018

In this episode of Angel Foods Show, we talk the idea of starting a cake business is the easy (and fun) bit! But what do you need to do next… to get the $$$ moolah in. I have shared before on how I was fully booked out at 6 months into business. So busy I franchised at 9 months into business. Earned $40k in the first year. But have I told you how? And I didn’t have 1 custom cake order until 4 months, or so, into business. Did you know that? It’s true.

My business had a shaky start. And I'm going to share 4 steps on how I got fully booked out at 6 months into business.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

 

Show Notes

  • 4 steps to fully booked out in 6 months (here)
  • Selling cakes at markets & setting up a stall (here)
  • 9 steps how to get wholesale orders (here)
  • Pinterest Masterclass: How I Got 4 x times website traffic in 6 weeks
  • Websites 101: Where to start, what is the best-quickest-cheapest options &  what you need to know.
  • There is free pricing training and pricing guides over here – https://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you!
Oct 18, 2018

In this episode of Angel Foods Show, we talk about thinking and belief actually dictate our present and future. How we think about yourself.How we think OTHERS see us. A great business is your MINDSET on how great it is. A successful business is your mindset on how successful it is.

You are creating your future, right now, with every thought you have. It is all about mindset work and I share how I do that. 

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enroll here – http://cakebusinessschool.com

Oct 11, 2018

In this episode of Angel Foods Show, we talk about using Facebook for cake business. It is a no-brainer. To grow + get customers it is a perfect channel. But how to get the best use of your time? To answer the question – should I use Facebook for cake business? Let me ask you a question – is that where your target market is hanging out? Because when choosing any marketing strategy for your business, I teach to spend your time and hang out where your target market is hanging out. If your customer is on Facebook, then you should be too!

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes

Free Workshops:

Sep 20, 2018

In this episode of Angel Foods Show, we talk about how to take payment online. Whether you have an online shop or don't yet have an online shop/order system on website, just yet, how to take credit card payments from clients? Is there such a thing as putting a link to pay via PayPal or Stripe on the cake quote or invoice?

The Angel Foods Show is brought to you by the Price. Market. Sell. This is your chance to win a scholarship for the Price. Market. Sell. course valued at $197. Enter here – https://angelfoods.net/win/

Sep 14, 2018

In this episode of Angel Foods Show, I interview Julia May from Julia's Cake and Eat It and she shares her story of fighting demons (& fighting cancer) with sugarcraft as part of the healing process. In the beginning Julia had a rough idea of what profit, and discounting for friends and family (or giving away for free). Really it was a confidence crisis and valuing your own work and having customers that value your work! Julia had a confidence crisis and never thought cakes were good enough. Never charged more because she didn't think she was 'worth' more. And the evolution of her business from a hobby to 6% profit margins and now at 56% profit margin and how she did it.

And with a cake course, she increased profit margin by 277%! And in the following year increased profit margin by 383%.

The Angel Foods Show is brought to you by the Price. Market. Sell. Go from less than $1,000 to $5,000 per month selling cakes + sweets in 12 months! Get customers. Charge the right price. Make sales. While juggling it all. How to market + get your name out there + price with confidence for profit + how to sell (beating the cheap cake lady + convincing customers of your value + getting the order).

Enrollment is opening soon. Sign up to the waitlist and be the first to join the next round, opening by end of September. Enrollment opens for only 2 weeks, just a few times per year. Sign up to the waitlist here - https://angelfoods.net/price-market-sell/

Aug 31, 2018

In this episode of Angel Foods Show, we are talking Facebook business page. I see (so) many cakers and bakers miss vital pieces to their Facebook accounts, which is costing them customers and sales! We review Facebook and whether you should have a business page (or is your own website enough) the #1 reason you should have a business page, how to get customers from Facebook and what exactly to put in your About section.

Check out my new podcast, Blog Business School!

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes:

  • 9 easy steps to set up a Facebook business page (here).
  • Freebie: Marketing Plan template + guide (here).
  • Freebie: Blogging for Bakers mini eBook - where to start + what to blog about (here).
  • Freebie: Pricing Guides + Templates (here).
  • 3 ways to sell cakes via Facebook (here).
Jun 8, 2018

In this episode of Angel Foods Show, I interview Billie from Baked by Billie, an enrolled member of Cake Business School. This story is about: running home cake business for 4 years, going to Farmers Markets skyrocketing business, niching down into wedding cakes and buttercream, the power of networking, storefront bakery soon and the never-ending work-life balance struggle. While running successful taste testing consultations and booking nearly 100%!

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes:

  • You can find Billie from Baked by Billie on the website, on Facebook, on Pinterest and on Instagram.
  • A story of running home cake business for 4 years, going to Farmers Markets skyrocketing business, niching down into wedding cakes and buttercream, the power of networking, storefront bakery soon and the never-ending work-life balance struggle.
  • While running successful taste testing consultations and booking nearly 100%! Other podcast episodes about running taste testing sessions - episode 50 and 72. Listen to podcast episode 50 on other ideas on running taste testing day.
  • How to get more orders while selling at markets, free training (here)
  • The ''Work-Life Balance Success Formula'' is inside CBS (here).
  • 4 tips to get wedding cake orders (here).
  • Pros & cons of a cake store/bakery (here).
  • Business plan template is inside CBS (here).
  • How to use Pinterest to get more cake orders, free training (here).
  • There is free pricing training and pricing guides over here – http://angelfoods.net/pricing-resources
  • Enrol in Cake Business School (here).
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you
May 25, 2018

In this episode of Angel Foods Show, I share 8 pricing tips. Pricing cakes (correctly) for profit is the #1 most asked question and the #1 one cakers get wrong the most, industry-wide. I have worked 15+years in the food industry. From bakery shop assistant, home cake business, managing bakeries and The Cheesecake Shop franchise. From profit margins, undercharging, quoting, getting orders booked in, following up (yuck!), discounts, PITA clients, pricing strategies...

The Angel Foods Show is brought to you by the Cake Business School. Get the bundle of pricing guide + 80% more orders + ''Follow-up Script''! It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes:

 
May 17, 2018

In this episode of Angel Foods Show, I share how many days before a cake order can you start baking. Time management while keeping cakes fresh is what cake business all about. I use and recommend the 4 Day Cake Rule with examples and a template for a typical baking week for me.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

Show Notes:

  • Get the 4 Day Cake Rule template + guide PDF (here)
  • Chocolate mud cake recipe (here)
  • Vanilla cake recipe (here) and chocolate cake recipe (here)
  • Chocolate ganache recipe + video tutorial (here)
  • Sugar syrup recipe + video tutorial (here)
  • FREE WORKSHOP: Business Planning + Goal setting -6 Steps on How to Create (+ review + achieve) your Business Plan. Register here.
  • There is free pricing training and pricing guides over here – http://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you!

 

 

May 11, 2018

In this episode of Angel Foods Show, I interview Kerryn Hunter from Photo Cake Australia. She talks about self-belief, a meandering, inspiring story of how she started with a dream and got off track, following what 'others' were doing and coming back to remembering that isn't what she wanted in the first place! I think we all go through this (and is 100% essential). This interview is a beautiful story to remind you where you are on your business journey.

 

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

 

Show Notes:

  • Find Kerryn at Photo Cake Australia and on Facebook here on Instagram here.
  • Here's a link to the Fish edible images mentioned (here).
  • The football example talked, here is an example of editing for a dolphin cake topper which shows the difference between just printing versus enhancing/editing that Kerryn likes to do (here).
  • Invested in edible printing setup in 2014.
  • Sells via Facebook, eBay, markets and website. 
  • Getting started with chocolate transfers and precutting edible images.
  • 4 Facebook business page strategies to get clients (here).
  • Marketing a business is a struggle in business. Grab a list of 100 cake business marketing tips (here).
  • Hard lesson - make sure your website hosting auto-renews! I use and recommend Siteground for website hosting.
  • 11 tips to pimp your Instagram and get orders from Instagram (here).
  • FREE WORKSHOP: Business Planning + Goal setting -6 Steps on How to Create (+ review + achieve) your Business Plan. Register here.
  • There is free pricing training and pricing guides over here – http://angelfoods.net/pricing-resources
  • Read more and enrol here – http://cakebusinessschool.com
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you!
Apr 26, 2018

In this episode of Angel Foods Show, I interview Lou Flinn from Bake To The Future. As a self-confessed nerd, she specialises in nerdy and fandom cakes (think Marvel, Game of Thrones, Lord of the Rings, Star Wars, etc.) She now gets very booked out, and rocking wedding fairs, taste testing consultations and has bookings for 2020. Yeah, you are going to love this!

The Angel Foods Show is brought to you by the Price. Market. Sell. Go from less than $1,000 to $5,000 per month selling cakes + sweets in 12 months! Get customers. Charge the right price. Make sales. While juggling it all. How to market + get your name out there + price with confidence for profit + how to sell (beating the cheap cake lady + convincing customers of your value + getting the order). Read more + enrol in P.M.S. here – http://angelfoods.net/price-market-sell/

 

Show Notes:

  • You can find Lou from Bake To The Future on Facebook, and on Instagram.
  • Wedding fair expo setup (here).
  • 18 tips for setting up wedding expo and fairs (here).
  • Getting orders from Facebook groups (here).
  • It took 2 years to get WOM and referrals to be the main marketing and getting fully booked out.
  • Uses Instagram like an eBlog. Here is an article on how to get cake orders from Instagram.
  • Booking taste testing consultations days.
  • Listen to podcast episode 50 on other ideas on running taste testing day (here on iTunes and here on the website).
  • Lord of the Rings cake (here).
  • Enrol in Price. Market. Sell. Starting on 1 May, on how to get fully booked out. You can read more here. Payment plans are available. Grab your spot here.
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you
Apr 20, 2018

In this episode of Angel Foods Show, I interview Melanie Brain, a caker from Sunshine Coast, Australia. She specialises and has a niche business of special diets including gluten free, lactose free and egg free. It is an interesting story of how she got started and why she 'choose' that niche. She also shares how she gets her name out there and gets orders and what her business goals are.

The Angel Foods Show is brought to you by the Price. Market. Sell. Go from less than $1,000 to $5,000 per month selling cakes + sweets in 12 months! Get customers. Charge the right price. Make sales. While juggling it all. How to market + get your name out there + price with confidence for profit + how to sell (beating the cheap cake lady + convincing customers of your value + getting the order). Read more + enrol in P.M.S. here - http://angelfoods.net/price-market-sell/

 

Show Notes:

  • You can find Melanie's business (here).
  • Melanie get's customers by mainly WOM (word of mouth) and marketing on the Facebook business page (here are 4 Facebook strategies).
  • Melanie also uses Facebook groups to get customers. Here is how to do that
  • Melanie shares her struggles, advice and business plan for the future.
  • Price. Market. Sell. has a 20% off early bird discount (only until the 20 April 2018) and we get started 1 May! There are payment plans and it will never be this price again. Grab your spot here.
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you!
Apr 12, 2018

In this episode of Angel Foods Show, I re-interview Krystle Armstrong from Magnificient Mouthfuls. We interviewed her back in Episode 57 sharing her 3+ years in business and $5,000+ months. (Inspiring, right?!?) And I wanted to catch up to see how business was going. She shared how she gets lonely and was looking for jobs and quitting her day job! And now, she is on track for $6,000+ months. Yeah, you are going to love this!

 

The Angel Foods Show is brought to you by the Price. Market. Sell. This is your chance to win a scholarship for the Price. Market. Sell. course valued at $97. Enter here – http://angelfoods.net/win/

 

Show Notes:

  • You can find Krystle and Magnificent Mouthfuls on the website, on Facebook, on Instagram, and on Pinterest.
  • Scholarship - Go into the draw for the chance to win a scholarship for a cake business course. Enter here.
  • Listen to Krystl'e first interview (here).
  • Grab a free $5000 p/m checklist (here)!
  • Krystle and I (Rebekah) decided to help people to get the same results, as Krystle does in her business. We are doing something new + exciting – Price. Market. Sell. You can read more here. There is a 20% off early bird discount (only until the 20 April 2018) and we get started 1 May! There are payment plans. Grab your spot here.
  • Here is when Krystle shared about losing her passion for her cake business and here is her article on how she got her passion back.
  • Income goal of $72,000 per year and $6,250+ months.
  • Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunesThank you!
Apr 7, 2018

In this episode of Angel Foods Show, I interview Lisa Cunningham from Cupcakes 2 Delites. She shares how to found the love of baking + writing + art combined into a cake business and blog. She struggles with being 'unique' and not a 'cookie cutter' business and wants to create a legacy of sorts to have unique designs. 

 

Mar 27, 2018

In this episode of Angel Foods Show, I interview Jennifer Freeman from The Handpainted Cake by Jennifer Freeman. She always loved art, painting and sculpturing with her children and how that transferred over to cakes. Then she started recording videos of painting cakes + put on YouTube. It is inspiring (and I could listen to Jennifer's accent alllll day!)

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

Show notes are over here - http://angelfoods.net/session068

 

Mar 23, 2018

In this episode of Angel Foods Show, I interview Christina from A Little Bit Fancee in Melbourne, Australia. After a few years in business, she started feeling stuck in a rut. After advice from a business coach started selling macaron classes and loves it! Christina gives amazing tips and tricks on how she sells her classes.

The Angel Foods Show is brought to you by the Cake Business School. It is only $1 to enrol and learn how to price + market + sell your sweet items. Enrol here – http://cakebusinessschool.com

Show notes over here - http://angelfoods.net/session067

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